Lead with clarity, confidence, and conviction

Chief Mama Officer coaching is for founders and executives, especially women leading growing companies, who are building something meaningful and want to do it without losing themselves. It suits leaders facing growth, change, or a career transition, whether you are raising capital, building your first team, or scaling past it. The leadership challenge you are facing matters more than company size. If you are not sure it is a fit, book a call and Jennie Yang will tell you honestly.

Coaching, therapy, and consulting serve different purposes. Therapy is provided by licensed clinicians and treats mental health conditions and trauma. Consulting means an expert gives you recommendations or does the work on a specific business problem. Coaching is forward-looking: it helps you get clear on what you want and take your next step with accountability. Jennie Yang’s Transformational NLP approach also works with past experiences and the beliefs they left behind, which can be healing, but it is coaching, not clinical therapy or a substitute for mental health care.

Founder coaching at Chief Mama Officer covers leadership development, money mindset, co-founder alignment and conflict, difficult conversations, and sustainability as you scale. If it is weighing on you as a leader, it can be part of the work.

Jennie Yang blends Transformational Neuro-linguistic Programming (NLP) with emotional intelligence, conscious leadership, and guided visualization. The approach pairs shifting the beliefs behind how you lead with a clear, doable next step.

Neuro-linguistic programming (NLP) is a set of coaching methods that looks at how your thoughts, language, and habits shape the way you act and lead. In coaching, it is used to notice the beliefs and patterns behind a stuck point and shift them so new choices feel natural. Executive coach Jennie Yang uses Transformational NLP, which focuses on lasting change at the level of beliefs and identity rather than surface tactics.

Jennie Yang has eight years of experience coaching founders, executives, and leaders, and is a Certified Master Practitioner of Transformational NLP. She also holds a Co-Active Practitioner (CAP) credential and is trained in Conscious Leadership. She is a former HR executive and operator at an HR tech startup, a 2022 Rising Star named by Human Resources Executive, and has 10+ years of leadership experience at VC-backed tech startups.

Fundraising puts your confidence, money mindset, and decision-making under a spotlight. A coach helps you untangle the stories you carry about money and worth, prepare for tough investor conversations, and stay steady through rejection and long timelines, so you can ask for capital with clarity and confidence. Executive coach Jennie Yang pairs that inner work with practical strategy for your next move.

Conflict between co-founders is common, and it usually signals that roles, expectations, or communication need attention, not that the partnership is over. Executive coach Jennie Yang helps you get clear on your own part in the tension, name what each of you needs, and set clear roles and agreements so you can work through disagreements and keep the partnership strong. She usually works one-on-one, which gives you a private space to get clear on your own part in the partnership. If you would like to include your co-founder, book a call and she can talk through which format would serve you both best.

Jennie usually works one-on-one with her clients. If interested in group coaching, book a call with Jennie.

Coaching with Jennie Yang is offered virtually, so you can work together from anywhere. If you are interested in meeting in person, book a call and ask.

The length and rhythm of coaching depend on what you want to work on. Executive coach Jennie Yang sets a structure with you based on your goals and timeline, and you check in along the way on whether it is working. Book a call to talk through what would fit you.

Yes. Coaching works best when you can speak openly, so what you share with Jennie Yang stays between the two of you.

Coaching is priced by the format and length of the engagement, so there is no one-size price. Book a call and executive coach Jennie Yang will walk you through the options and the investment so you can decide what fits.

Yes, it is possible. Many founders and executives use a company or professional development budget for coaching. Book a call and Jennie Yang can talk through how to set it up in a way that works for you and your company.

Coaching clients of Jennie Yang describe growing as leaders while their companies reach their next stage of growth. Common outcomes include stronger relationships with co-founders and executive teams, clearer decisions, and stepping into leadership with more confidence. Your results depend on the goals you set together, and Jennie checks in on them as you go.

Come with what is on your mind, whether that is a decision, a conversation, or a pattern you want to change. A few notes on your goals and what has been hardest lately can help, and you set the rest together with Jennie Yang as you go.

Use the Book a Call button to choose a time. On the call, you and executive coach Jennie Yang talk through where you are, what you want to change, and whether coaching is the right next step. If it is a fit, you decide together how to move forward.