Corporate & Startup Moms:

Launch a Business That Gives You Purpose, Flexibility, and Impact

Join the Chief Mama Officer
Launch Lab

A 6-week AI-powered accelerator to turn your expertise
into a revenue-generating business.

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Stop Sitting on Your Side-Hustle Dream

Motherhood shifts everything:

Your energy, priorities, and what you’re willing to tolerate.

If you’ve been sitting on the idea of starting your coaching or consulting business for years…

or you’re navigating layoffs, maternity leave transitions, or corporate burnout:

It’s time to stop waiting and start taking action.

In this program, we’ll build together, and you’ll receive:

✔︎ A step-by-step roadmap: Idea → first client

✔︎ AI-powered tools: Accelerate progress with templates & GPTs

✔︎ Side-by-side coaching: Mentorship & community support

A Proven 6-Week AI-Powered Roadmap to
Launch Your Business

✨ Week 1: Align Your Spark & Expertise

🧩 Week 2: Validate Product-Market Fit + Niche

🪞 Week 3: Build Your Brand Identity & Ops Foundation

💰 Week 4: Package & Price Your Offer

📣 Week 5: Build Your Visibility Engine

🚀 Week 6: Launch & Demo Day!

Each week includes:

✔ A step-by-step overview of the week

✔ Custom GPTs, templates, and suggested resources and AI platforms to leverage

✔ Live office hours: AMA with your expert mentors

✔ A video deliverable that you’ll share with a small group

✔ Peer review of your small group’s video recordings

✔ Engaging with the broader group, sharing ideas and navigating challenges together

✔ Asynchronous support in a private Slack group 

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Hi, I’m Jennie.

I’ve Been Where You Are.

A year ago, coming off my second maternity leave, I faced a gut-wrenching choice: stay in my startup executive job or expand the coaching side hustle that was sitting on the sideline.

When I visualized both paths, going back felt soul-crushing.

Scaling my coaching practice felt scary, yet exciting, purposeful, and flexible.

I realized in that moment that for the majority of my career I chose security over fulfillment. In this season of life, it felt more important to prioritize the latter.

So, I leapt and built Chief Mama Officer in 2 weeks (with minimal support and while sleep deprived).

Now, I’ve designed the Launch Lab so you can implement a sustainable, AI-powered 6 week roadmap to launch your business with support and without burning out (or losing sleep).

Meet Your Mentors

  • Jennie Yang

    Founder, Chief Mama Officer

    Executive coach to ambitious women, former startup exec, 15+ years building and scaling teams

    Read Bio

  • Josh Schwartzman

    Co-founder & CTO, Saige

    Coach to startup founders, co-founded a business accelerator with locations in 15 global cities, 25+ years building software

    Read Bio

Is This You?

✔ Have expertise you want to share

✔ Been sitting on your side-hustle dream for years

✔ Want to add another income stream

✔ Want more meaning and flexibility in your day-to-day

✔ Curious about being your own boss

✔ Want to build the foundation of your business using AI

✔ Ready to commit ~5 hours/week for 6 weeks to build your business

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By the End of 6 Weeks, You’ll Have…

✔ Launched your business (0 → 1) using AI

✔ First offer + pricing nailed down

✔ A visibility engine for clients

✔ Mentorship, accountability, and community

✔ Confidence to grow the business on your own terms

Ready to Create Wealth on
Your Own Terms?

15 spots available for the founding cohort

Kickoff: Monday, October 27, 2025

Sign up by Friday, October 17


Total Program Value: $6,000+ | The Investment: $1,997

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FAQs

  • We kick-off Monday, October 27 and end on Friday, December 12.

    We’ll take the week of Thanksgiving off.

  • The amount of effort you’ll put in each week varies from 3-8 hours.

    On average, the program will require 5 hours per week to ensure a quality launch.

  • This program is 6 weeks total and the kick off call is on Monday, October 27. 

    Live office hours will take place on Thursdays 10-11am PT / 1-2pm ET (on October 30, November 6/13/20, December 4/11).

    We will take the week of Thanksgiving off.

    Demo Day will take place on Friday, December 12.

  • We will record them and send out the recording in follow-up.

  • Each participant will have an opportunity to present their business to the Launch Lab cohort and broader Chief Mama Officer community, and share a give and an ask. We will wrap up the call with a celebration and visioning exercise.

  • We cannot guarantee immediate revenue, however the program is designed so that you can seamlessly land your first client. We will work with you 1-on-1 until you land your first client

  • We’ll make a call after a retro of this founding cohort, depending on the traction and impact.

Been wanting to build your side hustle?

Here's your sign ✨

Been wanting to build your side hustle? Here's your sign ✨

Let's Build